New York Times article on Harper Beckham Fashion Blog

Recently I was interviewed for New York Times article on Harper's fashion!

Below is the most interesting part: 

“Goodness, a full-time blog just on her, does she really?” said her mother,Victoria Beckham, who was interviewed backstage after the show, with her family and well-wishers milling around. “That’s quite amazing. I had no idea. And perhaps a little odd.”

Ms. Beckham added: “I suppose it says a lot about the world we are living in today. And yet it doesn’t surprise me. Harper is incredibly chic — especially this morning in that coat from Christopher, and wears some incredibly sweet things. She’s a very stylish little thing with her own sense of how she wants to dress. She tends to choose exactly what she wears herself.”

There seems to be a booming trend for designer children’s wear (some of Harper’s outfits come from labels like Little Marc Jacobs and Stella McCartney Kids), making the wearers look more like mini-versions of their parents rather than rapidly developing toddlers and adolescents who will soon outgrow those expensive designer duds.

The premium brands that regularly feature in the wardrobes of pint-size A-list offspring, and the retailers that sell them, are reaping the rewards. Net-a-Porter has registered the domain name Petite-a-Porter, and Harrods of London recently expanded its children’s wear department to 66,000 square feet. When a figure like Harper is spotted wearing one outfit, brands say, sales can skyrocket and pieces sell out only hours after a photograph appears online.

“Our loyal customers are always interested in seeing who is wearing our clothes, and we do find that the clothes worn by Harper sell very quickly,” said Princess Marie-Chantal of Greece, creative director of the luxury children’s label Marie-Chantal in London. Pink velvet party dresses from the brand sell for around $280, while a pillar-box red coat with a bow collar costs $395.

“Victoria has been a great supporter over the years, and Harper has been wearing Marie-Chantal since she was a baby,” the princess said. “We are so happy that Harper still loves wearing our clothes even as she gets older.” (The Harper Beckham blog lists 31 times that Harper has been photographed in Marie-Chantal.)

Eleanor Robinson, head of accessories and children’s wear at Selfridges, said last week that best-selling designer items in recent seasons for the upmarket British department store have included a Burberry trench worn by Romeo Beckham, Pink Dr. Martens and Charlotte Olympia kitty flats seen on North West; and items by Chloé, Bonpoint and Little Marc Jacobs that Harper has been spotted wearing.

“Here in the United Kingdom especially, there is this very British sense of pride with celebrities and their children, and in particular with the Beckhams and Princess Catherine and Prince William,” Ms. Robinson said. “These are family role models who dress their children beautifully, and consumers aspire to replicate this personal sense of style that also reinforces positive family ideals. Children’s wear has become an increasingly important part of our fashion business.”

The person who runs the Harper Beckham fashion site, Anastasia Medvedeva, is a blogger based in the San Francisco Bay Area. She said the site got about 3,000 hits a day and was an “unremarkable” moneymaker, deriving its income from a few Google ads. “I first started eight years ago with a fashion blog about Suri Cruise because I loved her style when she was little, and have been a lifelong fan of Victoria Beckham, so a focus on Harper was a natural progression,” she wrote in an email. “Harper is very popular because of who her parents are and their personal style.”

Despite the haute fashion pieces Harper sported supporting her mother at the Sunday show, another apparent factor behind her breakout street-style star status is the quota of items she wears that are affordable for the general public, Ms. Medvedeva wrote, making copying her looks more accessible for many parents.

Though the Bonpoint and Chloé dresses frequently worn by Harper can range from $100 to $250, Ms. Medvedeva wrote, she can often be seen in emerging brands like Billieblush, Gardner and the Gang, and Courage & Kind, which are relatively more affordable.

How aware Harper is of her style supernova status remains to be seen. She will return to school next week in London after her half-term break. But her mother said she doubted the attention would deter Harper from continuing to wear her consistently favorite item.

“More than anything,” Ms. Beckham said, “she loves her football jersey.”

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